TheOldProgrammer
July 27th, 2011, 7:28 AM
They bailed on Matt Kenseth and Roush... This is for 2012 and beyond...
UPDATE: An unlikely match could give the Indianapolis Motor Speedway a new title sponsor for the Brickyard 400 and a seven-figure windfall starting next summer. That's the direction things are headed, despite appearances to the contrary. Sources are beginning to bubble that Crown Royal is ready to sign a deal to become the title sponsor of the Brickyard 400. It's rumored to be a multi-year deal starting in 2012. Don't be surprised if Indianapolis Motor Speedway CEO Jeff Belskus along with Crown Royal honchos make an announcement at this year's race. And stunningly, the Crown Royal deal& is financially bigger than any other current NASCAR title sponsorship deal. Yes, that means bigger than the Coca-Cola 600 and Irwin Tools Night Race (Bristol) deals. In a soft economy, when the race's attendance has wavered, Speedway officials are going to get around $1.5 million annually for the title sponsorship of its race, sources are whispering.(Indianapolis Business Journal)(7-13-2011)
UPDATE: Indianapolis Motor Speedway has apparently firmed up plans with Crown Royal for the whiskey to be the title sponsor of next year's NASCAR Sprint Cup Series Brickyard 400. A press conference to confirm the news is scheduled for Thursday. The official name of the NASCAR event, which will have Grand-Am and the Nationwide Series on the bill along with the Sprint Cup race, has not been confirmed.(AutoWeek)(7-22-2011)
:smoke
UPDATE: An unlikely match could give the Indianapolis Motor Speedway a new title sponsor for the Brickyard 400 and a seven-figure windfall starting next summer. That's the direction things are headed, despite appearances to the contrary. Sources are beginning to bubble that Crown Royal is ready to sign a deal to become the title sponsor of the Brickyard 400. It's rumored to be a multi-year deal starting in 2012. Don't be surprised if Indianapolis Motor Speedway CEO Jeff Belskus along with Crown Royal honchos make an announcement at this year's race. And stunningly, the Crown Royal deal& is financially bigger than any other current NASCAR title sponsorship deal. Yes, that means bigger than the Coca-Cola 600 and Irwin Tools Night Race (Bristol) deals. In a soft economy, when the race's attendance has wavered, Speedway officials are going to get around $1.5 million annually for the title sponsorship of its race, sources are whispering.(Indianapolis Business Journal)(7-13-2011)
UPDATE: Indianapolis Motor Speedway has apparently firmed up plans with Crown Royal for the whiskey to be the title sponsor of next year's NASCAR Sprint Cup Series Brickyard 400. A press conference to confirm the news is scheduled for Thursday. The official name of the NASCAR event, which will have Grand-Am and the Nationwide Series on the bill along with the Sprint Cup race, has not been confirmed.(AutoWeek)(7-22-2011)
:smoke