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November 28th, 2018, 8:18 AM
#1
NASCAR TV viewership down in 2018
No surprises here...
NASCAR's top series had another record low for TV viewership this season. The Monster Energy NASCAR Cup Series averaged 3.3 million viewers across 33 races on NBC, Fox, NBCSN and FS1 this season (excluding rainouts at Martinsville, Bristol and Indianapolis). That figure is down from 4.1 million viewers last year, and down from 4.5 million viewers in '16.
Of the 33 weekend race telecasts this year, more than two-thirds likely had record low viewership, including the Daytona 500 and championship race from Homestead-Miami Speedway. A positive note came with the new Roval event on Sept. 30. The telecast drew just over 3.2 million viewers.
Meanwhile, of the 12 Cup races that NBCSN had this year (excluding Indy), seven of those were the most-viewed sports event on cable TV during their respective weekends. Looking at the average digital audience across all 36 race days this season, NASCAR saw content consumption rise 29% compared to '17, while total page views were up 13% and total video views were up 49%.
The championship race from [Homestead] was the top playoff race at 4.2 million viewers on NBC. Last year, the finale drew 4.7 million, which featured Dale Earnhardt Jr.'s final Cup race.
--- Sports Business Daily ---
"You fail to recognize that it matters not what someone is born, but what they grow to be." -- Albus Dumbledore...
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November 29th, 2018, 11:56 AM
#2
For many fans, there's "no reason whatsoever" to watch the Chase races if their favorite driver didn't make into the Chase...
"Argument is an intellectual process. Contradiction is just the automatic gainsaying of anything the other person says." 'Argument Clinic', Monty Python's Flying Circus
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November 29th, 2018, 1:01 PM
#3
Originally Posted by
TheOldProgrammer
No surprises here...
the awards banquet is tonight, right?
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November 29th, 2018, 1:17 PM
#4
Originally Posted by
mac
the awards banquet is tonight, right?
Yep, Las Vegas Sonic at 1930 sharp....
"The difference between golf and government is that in golf you cant improve your lie"
John Daly
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November 29th, 2018, 1:32 PM
#5
Originally Posted by
fchafey
Yep, Las Vegas Sonic at 1930 sharp....
That's the Sonic on West Flamingo Road, right?
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December 3rd, 2018, 5:57 PM
#6
Sonic isn't even a NASCAR sponsor anymore (once associate sponsor of Harvick, back in his first two years of Cup back at RCR).
Should've gone to Outback or McDonalds.
"Argument is an intellectual process. Contradiction is just the automatic gainsaying of anything the other person says." 'Argument Clinic', Monty Python's Flying Circus