Justin Marks and Trackhouse Racing bought Ganassi’s NASCAR team effective at the end of this season, but the weekly grind of motorsports won’t stop for the 63-year-old lifelong racer.
“There’s a lot of racing that goes on in this world that we’re still involved in,” Ganassi said at Mid-Ohio. “When you look at the calendar, it frees up a little of my time, but not a lot.”
Ganassi built one of the top organizations in motorsports long before he waded into NASCAR in 2001 as the sport was exploding in popularity. His cars won 19 races in the nation’s top stock car series but never a title. The closest Ganassi ever came to a championship was in 2002 when Sterling Marlin led the points for 25 consecutive weeks in a season cut short by injury.
His two decades in the series weren’t a bust. Ganassi formed a friendship with NASCAR chairman Jim France and took chances on drivers — he brought Juan Pablo Montoya back to the United States from Formula One to race in NASCAR, and he gave three-time Indianapolis 500 winner Dario Franchitti a shot in the series.
In 2010, Jamie McMurray won both the Daytona 500 and the Brickyard 400, but Ganassi also won the Indianapolis 500 and IndyCar title with Franchitti and all six of his drivers won at least one race for a total of 19 Ganassi victories across three different series.
“How many people do that?” Ganassi said. “No one ever keeps that kind of stat, but you could spend the rest of your life trying to be better than we were in 2010.”
When NASCAR’s commercial market began to crash, Ganassi suffered as much as any organization. He lacked the business-to-business opportunities his rivals with primary companies used to adjust to the new sponsorship models. Sponsors such as Coors Light, Texaco/Havoline, Wrigley’s and, after a 27-year partnership, flagship backer Target, all pulled out.
“I took a lot of body blows,” Ganassi said.
He’s been clawing his way back the last several years, but the hits just never seem to stop coming. Ganassi was forced to fire Kyle Larson, the driver he’d developed since Larson was 19, when sponsors threatened to leave over Larson’s use of a racial slur in 2020.
Now driving for Hendrick Motorsports, Larson has a Cup Series-high four wins and is a title contender with increasing interest from companies with money to spend.
DC Solar was scheduled to be a major sponsor in 2019 but was raided by the FBI in December 2018. The financial fallout is winding through the courts and Ganassi may have to repay some of the funds the team received.
He is also in a contract year with Kurt Busch, who is tied to primary sponsor Monster and can take the funding with him if he leaves after the season. Should Monster move, Ganassi would have been left with huge funding shortage to fill for 2022.
There’s a flurry of new ownership entering NASCAR — Michael Jordan with Denny Hamlin and Marks with Pitbull were two of three new teams this season, and others may arrive in 2022. Ganassi never caught the likes of Hendrick, Joe Gibbs Racing and Team Penske in two decades of trying, and young new owners are now elbowing their way in.
Ganassi had become the middle class, with no secure path to join the elite.
“You look at it and it’s like, ‘What am I doing?’ Do I owe this all to the racing public to risk this every year and all my winters are a bundle of nerves trying to find sponsors?” Ganassi asked. “I’m so tired of that.”
The decision to sell the entire NASCAR portion to Marks — Ganassi will essentially hand him the keys to the shop after the November season finale — was a bombshell no one saw coming, but it makes so much sense.
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