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Thread: NASCAR TV viewership down in 2018

  1. #1
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    Thumbs down NASCAR TV viewership down in 2018

    No surprises here...

    NASCAR's top series had another record low for TV viewership this season. The Monster Energy NASCAR Cup Series averaged 3.3 million viewers across 33 races on NBC, Fox, NBCSN and FS1 this season (excluding rainouts at Martinsville, Bristol and Indianapolis). That figure is down from 4.1 million viewers last year, and down from 4.5 million viewers in '16.

    Of the 33 weekend race telecasts this year, more than two-thirds likely had record low viewership, including the Daytona 500 and championship race from Homestead-Miami Speedway. A positive note came with the new Roval event on Sept. 30. The telecast drew just over 3.2 million viewers.

    Meanwhile, of the 12 Cup races that NBCSN had this year (excluding Indy), seven of those were the most-viewed sports event on cable TV during their respective weekends. Looking at the average digital audience across all 36 race days this season, NASCAR saw content consumption rise 29% compared to '17, while total page views were up 13% and total video views were up 49%.

    The championship race from [Homestead] was the top playoff race at 4.2 million viewers on NBC. Last year, the finale drew 4.7 million, which featured Dale Earnhardt Jr.'s final Cup race.

    --- Sports Business Daily ---

    "You fail to recognize that it matters not what someone is born, but what they grow to be." -- Albus Dumbledore...

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  3. #2
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    For many fans, there's "no reason whatsoever" to watch the Chase races if their favorite driver didn't make into the Chase...
    "Argument is an intellectual process. Contradiction is just the automatic gainsaying of anything the other person says." 'Argument Clinic', Monty Python's Flying Circus

  4. #3
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    Quote Originally Posted by TheOldProgrammer View Post
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    No surprises here...

    the awards banquet is tonight, right?

  5. #4
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    Quote Originally Posted by mac View Post
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    the awards banquet is tonight, right?
    Yep, Las Vegas Sonic at 1930 sharp....
    "I hit the ball as hard as I can. If I can find it, I hit it again" John Daly

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  7. #5
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    Quote Originally Posted by fchafey View Post
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    Yep, Las Vegas Sonic at 1930 sharp....
    That's the Sonic on West Flamingo Road, right?

  8. LOL fchafey, TheOldProgrammer LOL'd at this post
  9. #6
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    Sonic isn't even a NASCAR sponsor anymore (once associate sponsor of Harvick, back in his first two years of Cup back at RCR).

    Should've gone to Outback or McDonalds.
    "Argument is an intellectual process. Contradiction is just the automatic gainsaying of anything the other person says." 'Argument Clinic', Monty Python's Flying Circus

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