UPDATE: Sunday's NASCAR Cup Series Pocono 400 earned a 1.7 rating and 2.75 million viewers on NBCSN, down 23% in ratings and 25% in viewership from last year and down 35% and 36% respectively from 2015 (2.6, 4.3M). The 2016 race was postponed due to rain.

Kyle Busch's win was the lowest rated edition of the race since at least 1998 and the least-watched since at least 2000.

Despite the lower numbers, Sunday's audience was the highest for a NASCAR race on cable since Dover in early May (2.77M). For the season, Pocono ranks as the third-most watched cable race behind both Dover and Texas in April (2.82M).

--- Sports Media Watch ---